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Decoding Customer Loyalty: Essential Metrics and Analytical Insights

Blogs Decoding Customer Loyalty: Essential Metrics and Analytical Insights In the dynamic business landscape, measuring customer loyalty is a crucial pillar for sustainable success. However, effectively measuring and analysing customer loyalty can be an intricate task. A recent study by Harvard Business Review claims that a mere 5% increase in customer retention rates can increase… Continue reading Decoding Customer Loyalty: Essential Metrics and Analytical Insights

4 Key Data Privacy Approaches To Be Considered In Marketing

Blogs 4 Key Data Privacy Approaches To Be Considered In Marketing In this dynamic landscape of marketing, customer data is a treasure and ensuring its privacy is non-negotiable. With the growing concern about misuse of customer data, governments and organisations worldwide are implementing measures to safeguard personal information making it all the more important for… Continue reading 4 Key Data Privacy Approaches To Be Considered In Marketing

5 Marketing Approaches You Don’t Want To Miss Out On In 2024

Blogs 5 Marketing Approaches You Don’t Want To Miss Out On In 2024 Marketing trends these days change like the stock market, unpredictably and unbelievably. But there’s always a way to stay relevant in changing times. Here are 5 marketing approaches to try in 2024 to stay on top of the game. 1. Personalized strategies… Continue reading 5 Marketing Approaches You Don’t Want To Miss Out On In 2024

Choosing the right video production service for your business : A comprehensive guide

Blogs Choosing the right video production service for your business : A comprehensive guide The importance of video is at an all-time high. On average, a person spends 17 hours of their time watching online videos per week. (1) Leveraging the potential of video is the best decision you can make for the growth of… Continue reading Choosing the right video production service for your business : A comprehensive guide

How AI Will Transform the Marketing Landscape

Blogs How AI Will Transform the Marketing Landscape In the ever-evolving world of marketing, change is the only constant and right now at the forefront of this revolution is Artificial Intelligence (AI). As brands navigate diverse possibilities in the digital landscape, the use of AI promises transformative marketing, personalization, efficiency and unparalleled insights. It’s an… Continue reading How AI Will Transform the Marketing Landscape

Choosing Between Web and Mobile App Development: Which Suits Your Business?

Blogs Choosing Between Web and Mobile App Development: Which Suits Your Business? Is a mobile app the answer to the growth of your business, or is it a web app? It’s a tough decision to make, but choosing the right platform can unlock new opportunities and greater growth potential for your business. So, to alleviate… Continue reading Choosing Between Web and Mobile App Development: Which Suits Your Business?

Brands riding on Cricket World Cup like never before

Visuals of all the captains in the ICC World Cup 2023

Blogs Brands riding on Cricket World Cup like never before The ICC Men’s Cricket World Cup isn’t just a sporting spectacle; it’s a marketing extravaganza like never before. The 2023 World Cup is proving to be a golden opportunity for advertisers to make an indelible mark on their audience.   With billions of viewers worldwide… Continue reading Brands riding on Cricket World Cup like never before

A Successful B2B SEO Plan

A pictorial representation of the elements of Search Engine Optimization (SEO)

Blogs A Successful B2B SEO Plan Since 2015, business-to-business (B2B) digital advertising spending in the United States has increased by nearly 500%. This remarkable shift has occurred alongside a static trend within B2B traditional advertising, which includes magazines and television advertisements. For organizations worldwide, this rapid change has highlighted the need for digital optimization processes,… Continue reading A Successful B2B SEO Plan

The Most Common Types of Ecommerce Business Models

A pictorial representation of the elements of E-commerce

Blogs The Most Common Types of Ecommerce Business Models If you’re starting an ecommerce business, odds are you’ll fall into at least one of these four general categories. Each has its benefits and challenges, and many companies simultaneously operate in several. Knowing what bucket your idea fits in can help you think creatively about what… Continue reading The Most Common Types of Ecommerce Business Models

Healthcare in the Digital Era: Engaging Patients via Social Media

A pictorial representation of life in the digital era

Blogs Healthcare in the Digital Era: Engaging Patients via Social Media Social media’s utility in the healthcare sector is vast and diverse. It’s not just an avenue for attracting new patients, but also acts as a platform for brand enhancement and public education. Yet, effectively tapping into its vast potential isn’t a walk in the… Continue reading Healthcare in the Digital Era: Engaging Patients via Social Media

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