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Brands riding on Cricket World Cup like never before

The ICC Men’s Cricket World Cup isn’t just a sporting spectacle; it’s a marketing extravaganza like never before. The 2023 World Cup is proving to be a golden opportunity for advertisers to make an indelible mark on their audience.

 

With billions of viewers worldwide and India as the host nation, where cricket is practically a religion, brands are unleashing their creativity and strategies to harness the full potential of this cricketing extravaganza.

AI and relevant messaging strategies by brands are pulling out all the stops to capture the attention of cricket enthusiasts. They’re combining contextually relevant messaging with the power of AI. From seamless shopping options to cross-platform promotions, it’s about creating ads that resonate with the cricket-loving audience.

Brands like Lenovo, Oreo, Kotak Security, Nissan, and many others spanning across electronics, FMCG, auto, fintech, and beauty aren’t just synchronizing their campaigns with the World Cup; they’re ensuring their ads remain contextually relevant. Some are even infusing tech elements to craft the complete package. The festive season around the corner adds another layer of significance to their marketing efforts.

Brands aren’t just putting their faith in the official streaming partner for their marketing endeavours. They’re diversifying their investments and targeting audiences across various platforms. This strategy ensures their message reaches a wider spectrum of potential customers.

The early matches of the 2023 Cricket World Cup witnessed an astonishing 22% growth in watch time, according to BARC. In a remarkably short span, television reached a staggering 301 million viewers. This data reaffirms television’s status as the premier medium for advertisers looking to leave an indelible mark.

  • TV advertisers have experienced a significant surge in Google searches and app downloads in less than two weeks of the mega event. Several two-wheeler EV brands capitalized on television advertising to promote their festive launches and witnessed a 2-fold increase in search interest. This demonstrates how multiple brands within the same category can benefit when advertising during cricket events.
  • Social media has become an integral part of sports advertising strategies. Advertisers can precisely target specific demographics and engage with fans through various. This approach allows for interactive campaigns, real-time engagement, and the ability to generate buzz around brands.
  • Video advertising is taking center stage in sports, and the Cricket World Cup is offering a prime opportunity to showcase brands through video content.
  • Influencer marketing has emerged as a powerful tool in sports advertising. Brands are collaborating with cricket influencers and players to promote their products or services. This authenticity and credibility boost awareness and customer engagement.
  • Advertisers are creating interactive AR filters or VR experiences related to the Cricket World Cup, allowing fans to engage with brands in unique and memorable ways. These experiences are being delivered through mobile apps, websites, or social media platforms, providing an innovative and engaging advertising opportunity.
  • Mobile devices play a crucial role in sports consumption, and advertisers are capitalizing on this trend through mobile advertising.

At Freshbox Media, we understand the immense potential of advertising during national and global events like the World Cup. Whether it’s through contextually relevant messaging, AI-powered campaigns, social media engagement, video advertising, influencer collaborations, or data-driven precision, we have you covered.

 

If you’re looking to ride the wave of the Cricket World Cup and make a lasting impression on your audience, contact Freshbox Media today.

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