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Choosing the right video production service for your business : A comprehensive guide

The importance of video is at an all-time high. On average, a person spends 17 hours of their time watching online videos per week. (1) Leveraging the potential of video is the best decision you can make for the growth of your business, but it is easier said than done. The challenge lies in using the right type of video that aligns with your short-term and long-term business goals. In today’s day and age, there are a lot of video production services to choose from, and the choice you make can singlehandedly determine the effectiveness of your video. This blog will provide you with critical information that will enable you to make the right choice.

The Video Production Strategy

Acquiring the right video production and videography services for your video requires you to have a concrete strategy in place. This strategy will help you get the most out of your videos and give you a fair idea of the resources you will need to allocate in the process. The strategy is divided into five stages, from start to finish.

Determining Goals and Objectives

You should have a clear understanding of what you want to achieve with your videos. Some common goals to consider are:

  • Generating awareness about your product or service
  • Driving consideration amongst prospect customers
  • Generating leads to support conversions
  • Creating personalized videos for new customers to drive delight
  • Engaging your current pool of customers to promote advocacy
Performing market research

Conducting market research will help you understand your target audience and the kind of content they consume. This information can be collected through the following mediums:

  • Surveys
  • Interviews
  • Focus groups
Working on a Budget

Having clarity about the money at your disposal is a great way to ensure you don’t end up overspending. A concrete budget also helps you allocate resources efficiently and make informed decisions throughout the project.

Creating a storyboard

Storyboards are essential in visual storytelling. They act as a visual roadmap that portrays the flow of the story and ensures a clearer and more focused message. Having a storyboard in place makes the production process a lot more efficient.

Bring in a production team

If you lack the manpower, resources, or expertise to shoot a video in-house, you should consider working with a production team. Looking for a team that looks after the entire project of video, right from filming to post-production, is recommended.

Types of Video Production Services

Now that you are familiar with the creation of a video production strategy, let’s look at the types of video production services you can choose from. Each video production service serves a unique purpose and should be chosen after serious consideration.

Corporate Video

Corporate videos serve different purposes. They can be used for marketing, training, and internal communications. What sets a corporate video apart from other types of videos is that they are professional and polished and are reflective of the brand’s image and values. Before working with a company that offers a corporate video production service, ensure that their knowledge of your industry is up to par.

Educational Video

An educational video uses the elements of sight and sound to educate people about a particular topic. It can be used for schools or corporate training. An educational video is clear, concise, and easy to understand. Before collaborating with a company that offers an educational video production service, check to see how aligned they are with your learning objectives.

Brand Video

Brand videos are game changers in the promotion of a business, product, or service. Brand videos can be of numerous types, like marketing videos, product demonstrations, customer testimonials, company culture videos, and explainer videos. Before working with a company that offers a brand video production service, test their understanding of your brand.

Explainer Video

Explainer videos are a great way to explain complex concepts. They can be used on websites, in email marketing campaigns, and at events or trade shows. They are either used as standalone videos or as a part of larger marketing campaigns. Before collaborating with a company that offers an explainer video production service, check their familiarity with the message to be conveyed.

Motion Graphic Video

Motion graphic videos are usually used to create intros, outros, and title sequences. They’re often used as part of explainer videos or brand videos. They play a critical role in adding visual interest to your videos. Before working with a company that offers a motion graphic video production service, gauge their creative capabilities.

Animated Video

Animation videos play a role very similar to motion graphic videos. A few types of animated videos are outlined below:

  • Whiteboard animation
  • 2D animation
  • 3D animation

Before working with a company that offers an animated video production service, test their animation quality.

Commercial Video

Contrary to most videos, commercial videos are usually seen on TV. Before collaborating with a company that offers a commercial video production service, gauge their ability to tell stories.

Aligning the video production service with your brand goals can help you get the most out of your videos. With this information, you are completely capable of picking the right video production service for your brand.

If you’re looking to work with a video production company, check out our portfolio of work and reach out to us.

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