Blogs

5 Marketing Approaches You Don't Want To Miss Out On In 2024

Marketing trends these days change like the stock market, unpredictably and unbelievably. But there’s always a way to stay relevant in changing times. Here are 5 marketing approaches to try in 2024 to stay on top of the game.

1. Personalized strategies

Gone are the days when brands relied on TVCs to promote their products. For several years now, brands have resorted to targeting specific audiences rather than taking a broader approach. Experts predict 2024 will be all about true personalization. Let me put it simply – picture this, you go get a gym membership and suddenly your devices are filled with ads on shoes, gym gear, protein, supplements, and all things healthy. Yes! That’s how relevant and personalized advertising is going to get.

2. Interactive experiences

This year will see a rise in usage of polls, quizzes and contests to establish stronger connections with the audience. These tactics will help transform passive connection into active, memorable communication between the brand and the consumer. Creative visuals, and videos may no longer be enough to sustain a brand. Most brands will choose to experiment with Augmented Reality and Virtual Reality, taking the innovative route.

3. Innovative use of social media

Social media has become a core marketing pillar for brands of all sizes. Past few years have witnessed the impact of short-lived content. Don’t we all prefer scrolling through reels, and sharing memes instead of watching 7-minute-long videos or reading 1000-word articles? Now as our attention span as an audience is getting shorter, platforms like Facebook, Instagram and Youtube Shorts have become preferable mediums of communication. Besides social media posts, the use of live videos and stories will also continue to grow.

4. Emerging technologies and cross-channel integration

With nearly 2/3rd of the industry integrating AI in their marketing strategies, be it research, content creation, customer support or improving user experience, brands today are open to experimenting with AI and its usage. Now, looking ahead to 2024, the trick to remain relevant is to blend these AI trends with a defined communication across all channels. Sure, there are hurdles, but this year could be a game-changer. Imagine using AI to build stronger connections between brands and consumers, while reaching millions via multiple channels. It’s a win-win for sure!

5. Community building and user-generated content

So, we know how tech is taking over everything! Well, there’s a cool twist to it – people are craving more community vibes. Brands and creators are jumping on board to connect with users through Facebook community, Instagram broadcast channels on a regular basis. Moreover, brand communications are no longer restricted to the brand speaking about its product. Many brands these days market their offerings through user-generated content that is – reels or videos showing customers using their products and sharing their experience.

In this ever-evolving marketing landscape, 2024 offers immense potential for those who are willing to adapt to changes and experiment with their strategies. So, embrace the change, leverage technology, and build connections that stand the test of time. The future of marketing is now, and we’re here to help you navigate through it.

Recent Blogs

4 Key Data Privacy Approaches To Be Considered In Marketing

4 Key Data Privacy Approaches To Be Considered In Marketing

Blogs 4 Key Data Privacy Approaches To Be Considered In Marketing In this dynamic landscape of marketing, customer data is…

5 Marketing Approaches You Don’t Want To Miss Out On In 2024

5 Marketing Approaches You Don’t Want To Miss Out On In 2024

Blogs 5 Marketing Approaches You Don’t Want To Miss Out On In 2024 Marketing trends these days change like the…

Choosing the right video production service for your business : A comprehensive guide

Choosing the right video production service for your business : A comprehensive guide

Blogs Choosing the right video production service for your business : A comprehensive guide The importance of video is at…

Privacy Policy

At Fresh Box Media, we highly value your privacy and are dedicated to safeguarding your personal information. This Privacy Policy outlines our approach to collecting, utilizing, and protecting the data you voluntarily provide. By sharing your email ID and phone number with us, you are indicating your agreement with the terms set forth in this policy.

Information Collection

We exclusively gather and securely store the following user-provided information:

Email ID:

This is collected to establish a means of communication and to deliver important updates and proposals related to our services.

Phone Number:

We collect this information for similar purposes and to reach out to you via phone calls, SMS, or email for business proposals, updates, and marketing initiatives.

Data Security

To ensure the utmost security of your data, Fresh Box Media has implemented stringent measures to prevent unauthorized access and disclosure of your personal information. Rest assured, your data is stored in a secure environment and will never be shared with any third party.

Opting Out

We respect your right to control the communication you receive from us. At any time, you can opt out of marketing initiatives and communications by getting in touch with us at the contact information provided. Your choice to opt out will be promptly respected.

Legal Matters

For any legal matters arising from the use of our services, the jurisdiction will be the Thane, Maharashtra court.

Contact Us

If you have any queries or concerns regarding our Privacy Policy or how your personal information is managed, please don't hesitate to reach out to us at the contact information provided.

Changes to this Privacy Policy

Please be aware that Fresh Box Media reserves the right to modify or update this Privacy Policy as circumstances may require. Any alterations to the policy will take effect once the revised version is posted on our website.

Effective Date

This Privacy Policy is effective as of 31/10/2023.