5 Marketing Approaches You Don't Want To Miss Out On In 2024

Marketing trends these days change like the stock market, unpredictably and unbelievably. But there’s always a way to stay relevant in changing times. Here are 5 marketing approaches to try in 2024 to stay on top of the game.

1. Personalized strategies

Gone are the days when brands relied on TVCs to promote their products. For several years now, brands have resorted to targeting specific audiences rather than taking a broader approach. Experts predict 2024 will be all about true personalization. Let me put it simply – picture this, you go get a gym membership and suddenly your devices are filled with ads on shoes, gym gear, protein, supplements, and all things healthy. Yes! That’s how relevant and personalized advertising is going to get.

2. Interactive experiences

This year will see a rise in usage of polls, quizzes and contests to establish stronger connections with the audience. These tactics will help transform passive connection into active, memorable communication between the brand and the consumer. Creative visuals, and videos may no longer be enough to sustain a brand. Most brands will choose to experiment with Augmented Reality and Virtual Reality, taking the innovative route.

3. Innovative use of social media

Social media has become a core marketing pillar for brands of all sizes. Past few years have witnessed the impact of short-lived content. Don’t we all prefer scrolling through reels, and sharing memes instead of watching 7-minute-long videos or reading 1000-word articles? Now as our attention span as an audience is getting shorter, platforms like Facebook, Instagram and Youtube Shorts have become preferable mediums of communication. Besides social media posts, the use of live videos and stories will also continue to grow.

4. Emerging technologies and cross-channel integration

With nearly 2/3rd of the industry integrating AI in their marketing strategies, be it research, content creation, customer support or improving user experience, brands today are open to experimenting with AI and its usage. Now, looking ahead to 2024, the trick to remain relevant is to blend these AI trends with a defined communication across all channels. Sure, there are hurdles, but this year could be a game-changer. Imagine using AI to build stronger connections between brands and consumers, while reaching millions via multiple channels. It’s a win-win for sure!

5. Community building and user-generated content

So, we know how tech is taking over everything! Well, there’s a cool twist to it – people are craving more community vibes. Brands and creators are jumping on board to connect with users through Facebook community, Instagram broadcast channels on a regular basis. Moreover, brand communications are no longer restricted to the brand speaking about its product. Many brands these days market their offerings through user-generated content that is – reels or videos showing customers using their products and sharing their experience.

In this ever-evolving marketing landscape, 2024 offers immense potential for those who are willing to adapt to changes and experiment with their strategies. So, embrace the change, leverage technology, and build connections that stand the test of time. The future of marketing is now, and we’re here to help you navigate through it.

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