How to Rank Your Brand on ChatGPT: Our Observations About Brand Visibility

There’s something strange happening in marketing rooms across the world. You spend hours polishing your website, tweaking your SEO, loading up your blogs with keywords, and someone in the meeting finally asks: “But are we showing up on ChatGPT?”

And just like that, a new race of ChatGPT SEO for digital marketers begins.

It’s not just about Google anymore. If you’re not working to increase visibility on AI chat platforms like ChatGPT, you’re missing the next frontier of brand visibility. The real kicker? There’s no clear rulebook. But there are patterns. We’ve been tracking them, experimenting, and drawing our own conclusions. So, if you’re trying to rank your brand on ChatGPT, here’s what we’ve actually observed and what might help you get there.

Why does ranking on ChatGPT even matter?

Let’s not beat around the bush. People are changing how they search. Instead of typing “Best CRM tools 2025” into Google, they’re asking ChatGPT directly. And ChatGPT replies like a well-read friend. It doesn’t show ads. It doesn’t flash banners. It just… speaks.

Which means if your brand isn’t getting mentioned in these answers, you’re invisible to a growing chunk of users. And that’s a problem.

Because here’s the thing, users trust AI responses. They aren’t scrolling through a page of links. They’re taking the answer as it is. So the stakes are higher, and the space is tighter.

How do you rank your brand on ChatGPT?

Improve the content ChatGPT learns from

ChatGPT doesn’t crawl the web in real time like Google. Its answers are based on a blend of:

• The content it was trained on (up until a cut-off date)
• High-authority indexed sources
• Plugins, APIs, or web browsing if the model is live-connected
• General popularity and relevance

What that really means is: you need to optimise indirectly. Think of it as playing long-term influence rather than short-term indexing.

Third-party credibility beats first-party bragging

If you say you’re great, it’s marketing. If someone else says you’re great, it’s evidence.

ChatGPT tends to mention brands that are:

• Featured on trusted third-party websites
• Compared favourably in “Top 10” or “Best tools for X” articles
• Cited often across different domains

We’ve seen brands with weaker own-site SEO outperform stronger ones simply because they were mentioned more often by others, especially if those others are considered trustworthy by the AI’s training set.

So if you’re not doing it already, start pitching listicles and guest blogs. The more diverse your digital footprint, the closer you are to boosting brand mentions in ChatGPT answers.

Authority still matters

Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) plays a shadow role here. ChatGPT leans toward information that feels authoritative.

That means:

• Clear, well-written content
• Depth over fluff
• Specifics over slogans

There is a good chance for you to see a jump in ChatGPT mentions after rewriting your service pages to include actual case studies, real numbers, and expert bylines. So ask yourself: are you publishing things that sound like they came from someone who knows what they’re talking about? Or does your blog read like it was written just to fill space?

Structured content helps the machine understand you

AI loves clarity. The easier it is to parse your content, the better chance it has of being remembered.

Use:

• Clean headers and subheaders
• Lists and bullet points
• Direct answers to specific questions

It’s about feeding it content it can digest. We’ve seen that FAQ sections, glossary pages, and simple How-To posts tend to show up more often in ChatGPT-style answers.

Keep your brand name in context

Here’s something subtle: ChatGPT rarely name-drops brands out of context. So, just stuffing your name across the web won’t help. What helps is being associated with specific functions, use-cases, or categories.

For example, instead of hoping ChatGPT says “ABC Software is great,” aim for:

“ABC Software is a strong option for teams looking to streamline their onboarding workflows.”

That’s what sticks. That’s what shows up in real answers. So when you write guest posts or get listed, try to get your brand name next to your core benefit.

Is Technical SEO important?

Technical SEO still counts. Schema markup (especially for products, FAQs, and reviews) helps search engines structure your content better. That structure gets baked into AI training data.

Backlinks from reputable domains are still gold. Page load speed, mobile responsiveness, and on-page SEO are all useful, but less directly tied to ChatGPT visibility.

Bottom line: all your usual SEO hygiene still matters. It’s just that now it’s the foundation. Not the endgame.

Final Thoughts

We’re all still figuring this out. ChatGPT isn’t giving out ranking algorithms. There’s no console. But if we’ve learned anything so far, it’s this: to increase visibility on AI chat platforms, you need clarity, authority, and consistent relevance. If your brand is useful, and people are talking about it in smart places, the AI will start to notice.

And when it does, you won’t have to ask whether you’re ranking on ChatGPT. You’ll see the results in your leads, traffic, and credibility, because someone out there will say,

“Yeah, I heard about you from ChatGPT.” That’s when you’ll know you’ve arrived.