Content creation 101: How to kickstart your journey as a content creator

If you’re in marketing, you’ve probably heard that this phrase multiple times – content is the king. And rightfully so, in the world of scrolls, swipes, and short attention spans, good content can make an unforgettable impression. For businesses, content creation is not just a “nice to have” add-on anymore. It’s the foundation for visibility, loyalty, and conversion. But with everyone trying to go viral, how do you create content that leaves a mark? And do you stay consistent, true to your voice, and achieve a good ROI?

In this blog, we’ll go through the steps that will help you kickstart your journey as a content creator. Whether you’re a small business owner or a big legacy brand, this will help you to appear on social media confidently. 

Step 1: Start with a content marketing strategy

Creating content without a strategy is like shooting arrows in the dark; you might hit something, but it mostly won’t be the target. A Good Content Strategy is a framework you need to follow. It includes:

• Defining your audience persona
• Establishing KPIs 
• Channels to target
• Frequency of content
• Measuring success (follower growth, engagement rate, conversion rate)

As a business owner, you must know that creating content is not enough; your focus should be on creating the right content consistently.

Step 2: Figure out which content type works best for your brand

You don’t have to be present everywhere. Reach your audience where they are most active. Younger audience spends most of their time watching reels and short-form video content, whereas middle-aged and older people consume static and long-form content. Research your audience persona and create content that resonates with them. 

Once you figure out what type of content to create, work towards brainstorming how to create it. A content piece works best when it offers value, sounds relatable, and captures attention quickly. Getting it right involves strategic planning and usually needs a team of strategists, writers, designers, and editors. 

Step 3: Find inspiration everywhere 

Sometimes the best ideas are found on the internet. Research questions related to your industry on Reddit and Quora, Google’s ‘People Also Ask’ section has tons of queries, read what your customers are commenting about your product. You can break down all these into content pieces like myth-busting series, tutorials, BTS, listicles, and AMAs. 

Keep an eye on trending audio and formats, don’t shy from jumping on a trend if it’s relevant to your industry. 

Step 4: Repurpose older content 

Don’t force yourself (or your team) to come up with fresh ideas every week. Understand and implement the art of repurposing content. For example, a blog you made can be broken down into a reel with trending audio. It can also be reused as a carousel with cool visuals or a ‘Did You Know’ series. The options are endless, so create once and distribute it creatively multiple times. 

Step 5: Content distribution matters too

Now that you’ve created content, repurposed it, it’s time to focus on distributing it. Don’t just press post and hope for the best. Content distribution also needs a strategy. Use analytics to figure out:

• When your target audience is most active. 
• Which social media platform works best for what format
• Which hashtags work for your content

Each platform has a unique personality. A caption that works for Instagram might not suit LinkedIn. This is a trial-and-error game, and you need to be patient to see results. 

That’s not all. Creating good content is an ongoing process because trends change, thoughts evolve, and opinions change. What worked 6 months ago may not work today or in the future. Don’t feel bad if a post you believed to be “viral-worthy” gets low engagement. Change your strategy towards what’s working. Content Creation is all about creativity and experimentation. As a business owner, creating content can feel hectic and confusing. We recommend hiring a full-service digital agency to help you. They have the teams, tools, and timelines to make your brand stand out.