Career

Wellman IPL

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Wellman Men’s Supplement is a specially formulated dietary supplement designed to support men’s health and vitality, providing essential nutrients and vitamins for overall well-being.

Being Wellman’s digital marketing agency, we at Freshbox Media had upon our shoulders the responsibility to establish this supplement brand as a lifestyle habit amongst Indians. Leveraging the advantage of cricketer Virat Kohli’s association with the brand, we came up with a 52-day social media campaign besides the regular monthly strategies. The campaign was a blend of topical content along with giveaway contests and influencer collaborations. The focus here was to boost follower count and augment engagement on social media platforms. We curated a campaign where the brand ran contests and allowed the audience to win IPL tickets, Wellman merchandise and exclusive Virat Kohli autographed merchandise. The efforts paid off as we garnered an engagement rate of +171,988% and there was a 63% growth in follower count.

Wellman Men’s Supplement is a specially formulated dietary supplement designed to support men’s health and vitality, providing essential nutrients and vitamins for overall well-being.

Being Wellman’s digital marketing agency, we at Freshbox Media had upon our shoulders the responsibility to establish this supplement brand as a lifestyle habit amongst Indians. Leveraging the advantage of cricketer Virat Kohli’s association with the brand, we came up with a 52-day social media campaign besides the regular monthly strategies. The campaign was a blend of topical content along with giveaway contests and influencer collaborations. The focus here was to boost follower count and augment engagement on social media platforms. We curated a campaign where the brand ran contests and allowed the audience to win IPL tickets, Wellman merchandise and exclusive Virat Kohli autographed merchandise. The efforts paid off as we garnered an engagement rate of +171,988% and there was a 63% growth in follower count.

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