Aditya Birla Capital
National Pension System

Aditya Birla Capital National Pension System (NPS) is a leading financial institution offering retirement planning solutions in India. To enhance its brand visibility and attract potential customers, Freshbox Media was tasked with devising a comprehensive digital marketing strategy. We developed a multifaceted strategy that emphasized the benefits and features of the Aditya Birla Capital NPS, targeting individuals across various age groups and professional backgrounds.


Through a mix of compelling designs, personalized communication, and strategic partnerships with key influencers in the finance sector, we effectively communicated the advantages of investing in the Aditya Birla Capital NPS for long-term financial security. By highlighting the flexibility, tax benefits, and expert management provided by the NPS, we successfully positioned Aditya Birla Capital as a trusted and reliable retirement planning partner, ultimately driving customer engagement, and fostering a culture of informed retirement planning among individuals in India.

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Information Collection

We exclusively gather and securely store the following user-provided information:

Email ID:

This is collected to establish a means of communication and to deliver important updates and proposals related to our services.

Phone Number:

We collect this information for similar purposes and to reach out to you via phone calls, SMS, or email for business proposals, updates, and marketing initiatives.

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Changes to this Privacy Policy

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Effective Date

This Privacy Policy is effective as of 31/10/2023.