Zepto Listing vs. Traditional Product Listings: What Works Best?

The past few years have shown a shift in the shopping behaviour of consumers. The old way of browsing through products for long hours and then waiting days for them to be delivered does not exist. Now, people are more used to scanning through products and getting them delivered in minutes. But this pattern is not a constant. It changes depending on the product and customer. 

Nonetheless, this fast-paced buying behaviour has given product listing a bigger role than you think. If you are someone who has a brand, you must be asking yourself this question: Should I go with a traditional listing or a Zepto listing (quick-commerce listing)? In this article, we will help make this decision by outlining the differences between the listings. 

Traditional Listing 

Traditional product listings are the standard format seen on major e-commerce platforms such as Amazon, Flipkart, Nykaa, etc. It is for people who like to take their time shopping, compare product information, read reviews, and maybe watch videos before buying anything. 

This means you have room to use longer descriptions, share your brand’s story, and point out all the USPs.

At the same time, it’s also important to use the right product tags and keywords, and make sure your titles are clear so people and the website’s search can find you.

Features of Traditional Listing

Detailed descriptions 

Ranging from product features to benefits and even the how-tos and certifications, traditional product listings give out all the information that is present about their products. 

Reviews and ratings

To help people make informed decisions, they provide social proof and the experience of other customers. This increases trust in customers and the number of sales. 

Story-driven 

Traditional listing does not push people into buying the product. Rather, they let you go through the brand’s story till you resonate with it and but only if it fits. 

SEO-focused 

SEO for product listings in traditional platforms needs a wide range of keywords, comprising both short and long-tail. Also, product tags and keywords need to be effective for both algorithms and customers who will search for them. You can increase the click-through rate by adding images and videos.

Zepto Listing (Quick-Commerce Listing)

Zepto listing comes under the umbrella of quick-commerce listing. Quick commerce listings suit fast needs and impulse buys. The time of its delivery ranges from 6 minutes to 2 hours. The sooner it delivers, the better. Zepto caters to shoppers prioritising speed and convenience over detailed product information. These users aim for quick purchases, focusing on immediate needs rather than extensive research or reviews.

Features of Zepto Listing

Concise Description

Zepto listings require concise and high-conversion descriptions that immediately highlight the main benefit or unique selling proposition. Your product description needs to be sharp and punchy.

Visual-first 

With short attention spans, product images must immediately capture attention. It is beneficial to use bright, clear visuals with uncluttered backgrounds.

Optimised for quick searches

On Zepto, precise product tags and keywords are important because shoppers use specific search terms like “butter cookies,” “face wash,” or any product that they want. Your listing should align with these exact queries for visibility.

Sales-driven

Zepto listings need descriptions that make people want to buy right away. Every word should push them to “add to cart” or “buy now” quickly. It’s more about selling fast than giving a lot of information.

Which one to choose?

Now that you have a basic understanding of both types of listing, you must be thinking which one to go with. Here’s what you need to consider. 

Zepto listings excel for frequently purchased items, like energy bars, milk, or detergent. The objective is immediate visibility through relevant search results. Concise, impactful descriptions combined with effective product tags and keywords drive clicks.

On the other hand, traditional product listings are ideal for new or niche items. These listings require comprehensive descriptions to highlight product benefits and differentiation. Strong SEO plays a big role in long-term visibility and competitive advantage.

Conclusion

In a world that’s moving at the speed of taps and swipes, Zepto has carved a niche in urgency. But don’t count out traditional listings just yet, they still have a lot to offer. The trick is to figure out how to best tell your product’s story depending on where you’re selling it. It has to be quick and catchy for Zepto, but more detailed and interesting for the regular sites. 

Just remember, a good listing is what gets the sale, so make sure yours is talking the right way in the right place!