Scrolling through social media platforms has become our favourite time pass. We all do that and that too for a very long time. But have you ever noticed how you scroll past the texts that appear on screen while your finger automatically stops when a video comes up? You’re not alone. Video Production DEMAND attention. In fact, 85% of consumers want to see more video content from brands.
But beyond the obvious entertainment factor, let’s break down how videos shape brand awareness and engagement.
1. Videos Make a Brand More Recognisable
Our brains are fans of moving pictures. We process them 60,000 times faster than text. That’s why a well-crafted video can leave a lasting imprint, embedding a brand’s colours, logo, and message.
But recognition isn’t all about remembering a logo. The right visuals, sound, and storytelling triggers emotions that make a brand more than just a name. This is why brands that invest in promotional video production get stronger recall and deeper customer loyalty.
Trust is another key factor. People trust what they can see, and video brings that trust to life.
2. Storytelling Strengthens Emotional Connection
People rarely buy just a product. They buy into emotions, aspirations, and stories that resonate with them. That’s why scriptwriting for video content isn’t just about words, it’s about creating a narrative that makes the audience feel something.
When a brand tells a story instead of pushing a sale, the connection deepens. Viewers stop scrolling. They lean in. They feel something. That’s the power of engaging video ads for businesses done with intent.
A strong video narrative follows a rhythm:
- A problem that feels familiar
- A journey that holds attention
- A resolution that feels earned and true to the brand
People don’t just buy products; they buy emotions, experiences, and stories. Scriptwriting for video content plays a critical role in this. The right script doesn’t just convey information, it weaves a narrative that resonates with the audience.
3. Videos Hold Attention Longer Than Text
The internet is a loud, overcrowded space. Text-heavy posts get skimmed, images are swiped past, but a video? That stops people in their tracks. Short, compelling videos grab focus and keep it. That’s why engaging video ads for businesses have become a marketing powerhouse.
More than just grabbing eyeballs, videos keep viewers engaged for longer.
What makes videos so effective?
- People are more likely to watch them all the way through
- They keep visitors on websites longer, improving dwell time
- They drive higher engagement rates on social media
4. Boosting Social Shares and Virality
Videos hold the crown in terms of virality. A thoughtfully created video is liked far more than a post that looks like a wall of text. Video content easily finds its way into group chats, feeds and even daily conversations. But, not all videos go viral.
Videos go viral only when:
- They spark an emotional reaction such as laughter, surprise, or nostalgia.
- They reflect something people believe in or want to be associated with.
- They tell a story that feels personal, even if it’s about a brand.
5. Videos Improve SEO and Visibility
Search engines also tend to favour video content. Google even prioritises pages with embedded videos, making it a crucial part of any video content strategy. In fact, video content is 50 times more likely to drive organic search results than plain text.
How to optimise video for SEO:
- Use relevant keywords in titles, descriptions, and tags
- Add subtitles and transcripts
- Embed videos on landing pages to reduce bounce rates
Conclusion
A decade ago, videos were a bonus in marketing. Today, they’re the backbone of digital engagement. A brand without video is like a story without pictures. Easily Forgettable. So, the question isn’t whether video should be part of your strategy, it’s how soon you can start using it to dominate the digital space.
Frequently Asked Questions
What is video production?
Video production is the whole process through which a video is created. It comprises planning, filming and editing.
What are the stages of video production?
There are three stages of video production: pre-production, production and post-production.
Do I need actors or voiceover artists for my video?
Not always. Some videos can be made with real people, animations or just text.
What is green screen video production?
Green screen production is the type of production in which a green screen is used behind actors so that they can get the desired effect and background while shooting in a studio.
