How to Repurpose One Video into 10 Pieces of Content

When you create a video, you invest a lot of time, creativity, and money into it. The light and sound setup has to be on point, and you ensure the colour grading is right. Maybe you even add motion graphics and animation to make it perfect. Once all this is done, you post it on your social media platforms. You get high engagement and great responses. It resonates with your target audience. But then what? It gets buried under your newer posts. That’s the catch with social media: it’s quick and forgettable. To avoid your best pieces of content becoming a one-time wonder, you have to milk them for all their worth. Turn that one video into multiple pieces of content across different platforms. So, let’s dive deep into understanding how to repurpose content. 

Why Repurposing Content is a Great Marketing Strategy:

Creating a video is hard work. But it’s also the most emotionally resonant and sharable form of content. Videos drive higher engagement, more conversions, and better awareness. So why would you use your high-performing video just once? Repurposing content doesn’t mean posting the same content again; it’s about making the most of your top content and building a consistent presence across multiple platforms. It’s about breaking down, reshaping, and distributing it to different audiences based on their preferences. The full video can be ‘dinner’, but you can create ‘leftovers’ out of it by making small clips, memes, carousels, and emailers. 

How Do You Repurpose Content?

• Full-length YouTube Video

If your video is longer than 5 minutes, optimise it for YouTube. Add relevant tags, CTA-driven title, clickable thumbnail, and keyword-rich description to boost SEO. You can add time stamps to break it into chapter-style segments. 

• Reels and YT Shorts

From your 5-minute video, you can clip out 5 or more punchy and important moments that stand out on their own. They can be a quote, a useful tip, a stat or a funny reaction. Use these small moments, add a frame, or use motion graphics and animation to make it scroll-stopping.

• Static posts for Instagram and Facebook

Pull out a quote or an insight from the video and turn it into a static information post. You can start conversations with this by adding a question in the caption. Use relevant hashtags to reach your target audience. 

• Infographic or Carousel post 

Take key points from the video and create a creative carousel for your Instagram and LinkedIn audience. You can use vectors or fun fonts to make it eye-catching. Add screenshots from the video to add authenticity. 

• Visual Diary for Pinterest 

If your video has product shots, use those for creating pins on Pinterest. It’s a visual medium and a haven for aesthetically pleasing pictures. A great number of users check Pinterest to see what a product looks like. 

• Blog Post

Transcribe your video and create an educational blog post. Add depth, relevant links, and keywords to make it more valuable. A long-form blog with relevant keywords helps with SEO and can help your brand rank higher on search engine results pages. 

• Newsletter 

Take the core insight from your video and turn it into a crisp email. Let your users know what’s coming for them. Add a creative visual and a CTA taking them to your original video. This is one of the best strategies for B2B content. 

• Threads and Tweets 

Break down your video into bite-sized 260-character content pieces. Tweets and threads are a great way to spark conversation. Show your personality while you do it to generate maximum impact. 

• BTS Content

If you shot any Behind-the-scenes footage while creating your original video, you can use those clips to make ‘making of’ videos and a picture carousel.  People enjoy watching how things are made. Add a detailed caption to explain your process for extra engagement. 

• Presentations 

You can break down key points and design slides around each to create a slide deck. Use it for internal meetings, webinars, or pitches. 

Benefits of Repurposing A Video: 

Now that you know ten ways to repurpose your video, let’s see the bigger picture of why it matters. Social media today is fast changing, and time and attention are two valuable things you can’t afford to lose. Repurposing content helps you stay on top of your TGs’ minds and helps with SEO, too. Let’s recap how:

• More content pieces, less burnout.

One video used ten times can fuel your content calendar without the need to brainstorm new things every week. 

• Platform-focused content

What works on Instagram doesn’t work on X (formerly Twitter), so tailoring your content piece to the tone and personality of the brand makes sense.

• Higher Engagement 

Repurposing lets a single content get seen in different ways across multiple platforms. This improves your visibility and overall awareness of your brand. Repetition helps build recognition.

• Helps with SEO 

Repurposing helps you rank higher on search engines. When you transcribe a video or write a keyword-rich blog, you increase your chances of discovery. 

• Brand Consistency

When your message shows up on different platforms with the same tone, it builds your identity. People recognise your brand and trust you more.