Today is a world of audio-visuals. Studies show that audio-visual content significantly outperforms traditional static ads in engagement and impact. This spotlights the critical need for compelling promotional videos across branding, ad campaigns, digital marketing, and a multitude of other marketing efforts.
Many individuals with little or no experience in Video Production seek help from experts who can craft a striking promotional video. This is undoubtedly the best move since the effectiveness of the video depends on every step of the process, from ideation to video scripting to the post-production workflow.
The video script is just as vital for converting views into sales as its strong underlying idea. So, let’s understand how to write a video script that will turn those video views into a surge in sales conversion.
Video Script: A Real Hero in the Creation of a Promotional Video
First things first: Remember that a video script is the real hero of an ideal promotional video, helping you boost views into sales conversion. An excellent script is the blueprint or roadmap that dictates how the video is going to be created. A video script without the instructions that direct the flow of the promotional video is akin to a vehicle without fuel.
Well, a great script plays an instrumental role right from the start to the completion of the crafting process of the promotional video. In a video script, you must include the scenes, components to be used, and the visuals, along with clear guidelines on how to utilise them. This will help everyone understand the approach and the goal. While dialogues, voice-overs, and texts are essential elements of a script, a script that provides the entire structure of the video is far more powerful and effective for sales conversion.
Provide every detail in your script with which the key moments can be amplified, which enhances the impact of the video. This detailed script-writing style will assist the post-production workflow for the promotional video. This strengthens the connection with the viewer. Indeed, the better the production of the video, the better the results, i.e. the better sales conversion of the views.
When constructing this ideal structure of the video script, ensure short paragraphs and dialogues along with a natural flow for the promotional video. Short paragraphs and dialogues keep the viewer engaged and connected with the video. In today’s fast-paced world, even 30 seconds has become a long time. Therefore, consciously create opportunities for the visuals to be included in the promotional video.
Remember that you are writing the script to sell, and people get bored watching the same person(s) for too long without visuals, infographics, and elements that can entertain.
In all these essential points for writing a video script, keep in mind that while visuals draw attention, the right words seal the deal. This promotional video is not just for views, but for sales conversion!
Don’t Forget the Basics of Marketing for Sales Conversion
Think fresh, think out of the box, and find something around that resonates with your target audience. Once you achieve all this, your first job is done. You now just need to frame all this in simple yet effective words of your own. Remember to write as you speak. This will keep the video script naturally flowing, engaging, and connecting to best achieve the expected results of the promotional video.
The timeless scripting method helps here. Create a script flow to perfectly start the video and land it to the desired sales from the views.
Create a hook: Your video should address the problem and create a hook for the audience in the first 5 to 10 seconds. Following this, keep a short intro to the product or service. This part of the script must start the sale.
Clear message: Keep the main message concise and clear. It should start selling in the audience’s mind along with the engagement.
Details that deliver: Addressing the benefits of the product or service that you are trying to sell is your next move in this video script. The promotional video can showcase the features, but the benefits will lead to more sales conversions of your total views.
Call to action (CTA): If the purpose of the video is to sell rather than engage, then the script should have the CTA as the strongest part. This includes dialogues, subtitles (if any), as well as the visuals that guide the viewer towards the desired action. The video script can dictate the showcase of the product and service in the best possible manner to support this call to action.
The Steps that Lead to the Success of the Promotional Video
Follow these steps to write a video script to help achieve views for the best sales conversion.
1. Create a Video Brief:
Before starting the video script, make sure you have a total understanding of the brief. You must be clear with the audience, the message to be conveyed, channels on which the video will be distributed, and above all, the action that the viewer should take after watching the video.
2. Think of a structure:
Think of a structure that can help you sell with this promotional video. Implement the structure to visualise a video to perfectly help the post-production workflow.
3. Create the First Draft:
Write the first draft of your video script with the brief and the structure that you jotted down or fixed in your visuals.
4. Edit the Script:
Consider yourself the viewer of the promotional video. Think and analyse whether your view as an audience is hitting the sales conversion. Edit the script as per the feedback you got yourself being a viewer. Your video script is now ready for real feedback.
5. The Real Feedback:
You are the writer, analyser, and editor of the script. Is the job done? No, it’s not! Get a fresh opinion. Ask an outsider for the review and feedback because this neutral feedback helps you more. You will understand if the sales conversion that you are aiming for is achievable with this script.
6. Polish the Script:
It’s time to polish the script! You are just one step away from the perfect script for the best sales conversion of the views on your promotional video.
A well-crafted video script isn’t just about words—it’s about guiding the viewer from interest to action.
Don’t just get views, choose FreshBox Media and get sales. Let the best Video Production Company craft a video that sparks wonders for you.
Frequently Asked Questions
What is a promotional video?
A promotional video is a modern marketing technique designed to engage and influence the audience to achieve a specific goal. Brands use this audio-visual format to build an image or to promote a product/service to the targeted audience.
How do I start writing a video script?
To start writing a video script, you must understand the brief, the target audience, and the message to be delivered in the promotional video. Create a structure for the video script and then start drafting the video script.
How long should a promotional video script be?
The length of a promotional video script depends on the video’s purpose and requirements. For optimal sales conversion, an ideal script length typically ranges from 30 to 90 seconds.
Can a video script increase sales?
A script acts as a blueprint that dictates the creation of the promotional video. An audio-visual with a great hook, a clear message, highlighting benefits, and consisting of a strong call to action can truly increase your sales.
