Search Engine Optimisation (SEO) for Fast-Moving Consumer Goods (FMCG) brands is all about producing and optimising the content on a website that users are looking for. It is essential to attract users and improve organic search results. One can implement many strategies to rank higher on the search engine results page, the most important one is creating keyword-rich content. Other important activities include page-speed optimisation, improving user experience, creating quality backlinks, and technical SEO.
Here are some key strategies for implementing SEO in the FMCG sector:
Keyword Research
For FMCG brands, conducting keyword research based on search intent and competitiveness is crucial. Choosing relevant keywords based on the website’s content ensures that visitors find what they’re looking for. Long-tail keywords, which are more specific and target niche audiences, are also a part of the strategy. For example, if someone searches for what you offer, your website has to take up the top places. There are multiple tools available to help with finding and shortlisting keywords based on products.
Website Audit
Before you start implementing your SEO strategy, you need to perform a complete website audit to identify issues. Many elements need to be checked such as URL structure, meta tags and descriptions, internal linking, indexing issues, page speed, and content. An SEO marketing agency can help you with conducting a thorough audit of your website.
Local SEO
If your FMCG brand has a physical presence, you must create your Google My Business (GMB) profile to attract local audience. Local SEO includes optimising your GMB profile, adding relevant and accurate information about your business, adding updated photos, and getting user reviews.
Site Structure
A complicated website leads to a high bounce rate. When a visitor lands on your website, he/she must be able to quickly navigate through pages and complete their purchase. At the same time, google crawlers need a simple website to crawl and index your website. Having a defined sitemap for products and categories can help you, in the long run, to rank better.
Mobile Optimisation
Mobile usage is increasing day by day with users preferring to shop through their smartphones. Hence, having a mobile-first approach is crucial to reduce bounce rates. Ensure that your website loads faster, is easy to navigate on smaller screens and every CTA is clickable.
E-commerce SEO
E-commerce SEO includes writing keyword-rich product titles, descriptions, and categories, adding ALT tags for product images, implementing schema, and improving site speed and user experience for better search engine rankings.
Link Building
Get high quality backlinks from reputable websites in the FMCG industry to improve your website’s authority and rankings. Focus on adding your business to local directories, adding relevant content to publications and blogs in your niche, and guest posting on media channels.
Creating effective titles and descriptions
In the FMCG industry, optimising meta titles and descriptions involves using relevant keywords, highlighting your USPs, and ensuring a clear call to action. Well-optimised meta tags improve your website’s click-through rate and help your overall SEO strategy.
Schema Implementation
Schema implementation is like adding rich, structured information to your FMCG website that search engines can easily understand. It involves using Schema Markup to provide information about your products, services, and content to Google’s crawlers.
SEO is an ongoing process that provides organic and long-term results. You have to constantly check and optimise your strategies to rank higher among your competitors. As an SEO agency, we can help you create an effective strategy that yields you amazing results for your business.
