Problem Area
JSW Paints needed to enhance its in-store presence across 800 locations in India to influence customer decisions at the point of purchase.
Scope of Work
Freshbox Media was tasked with creating impactful branding that highlighted JSW Paints’ USPs while maintaining consistency across diverse store layouts.
Solution
We developed customised in-store branding elements that seamlessly integrated JSW Paints’ brand identity while adapting to the unique requirements of each shop. The branding emphasised key features including eco-friendliness and superior finish.
The campaign delivered a unified yet tailored brand experience that resonated with customers, driving in-store sales and strengthening JSW’s visibility.