Strengthening Bonds and Boosting Morale through Personalised Campaigns
Problem Area
Dr. Reddy’s Laboratories wanted to recognise and appreciate the relentless efforts of doctors while fostering a deeper emotional connection.
Scope of Work
Freshbox Media designed a personalised and impactful campaign to recognise doctors’ dedication and reinforce a family-like bond within the healthcare community.
Solution
We collaborated with cricket legend VVS Laxman to create a series of personalised birthday videos for doctors. In these heartfelt messages, VVS Laxman extended warm birthday wishes and expressed sincere appreciation for their unwavering commitment. By drawing parallels between success in cricket and the doctors’ selfless contributions, the campaign delivered a profound emotional impact.
This thoughtful gesture not only left the doctors feeling valued but also motivated, cultivating a stronger sense of connection and loyalty. The initiative set a precedent for heartfelt engagement, showcasing its power to influence company culture and morale in the pharmaceutical industry.