Cipla is a well-established healthcare company with a rich history spanning 85+ years. It has become an institution to many emerging healthcare organizations, serving as a guiding light. To tell the story of its growth, commitment, and vision over the years, Cipla compiled all its experiences into a book called “The Cipla Story.” We took an integrated approach and created a dedicated page for the book on the Cipla website. FreshBox handled Amazon marketing for the book, and a comprehensive video marketing campaign led to fantastic results. The launch of the book on digital platforms was considered one of the finest corporate book launches.