Revamping Cipla’s Website UI for a Seamless and Personalised User Experience Aligned with Global Best Practices
Problem Area
Due to the many stakeholders involved, Cipla’s website faced challenges in delivering a seamless personalised user experience.
Scope of Work
Freshbox Media was entrusted with the task of revamping Cipla’s key pages to align with global best practices and user expectations.
Solution
By analysing audience types and studying user behavior, we designed a modern and visually appealing website UI. Our approach included intuitive navigation, optimised content structure, and strategic incorporation of Cipla’s brand identity, resulting in enhanced user satisfaction.
The revamped UI significantly increased website traffic and solidified Cipla’s online presence as a leader in the pharmaceutical industry.