Reigniting Aditya Birla Sun Life Pension Management’s #SamajhdaariKaCertificate Campaign
Services
Client
Year
Problem Area
Aditya Birla Sun Life Pension Management Limited aimed to amplify the message of the previous year’s #SamajhdaariKaCertificate campaign, generating more hype and reinforcing the benefits of pension planning. The goal was to build on the campaign’s momentum with a fresh, engaging approach.
Scope of Work
The goal was to sustain the #SamajhdaariKaCertificate campaign’s impact while amplifying engagement, making pension planning more approachable, keeping it top-of-mind for young professionals, and reinforcing trust in NPS.
Solution
Four engaging ad films were created, each highlighting a core USP of NPS to simplify pension planning. The films showcased the power of systematic investments and compounding, demonstrating how consistent contributions can lead to significant long-term growth. Another film focused on tax savings and the ability to build a strong retirement corpus, positioning NPS as a smart financial decision. To reinforce trust, the campaign emphasised that NPS is a well-regulated, government-backed product, ensuring security and reliability. Lastly, the importance of starting early was highlighted, illustrating how planning ahead can lead to a more substantial corpus for retirement. Through relatable narratives and engaging storytelling, the campaign successfully amplified the core message, making NPS an easy and compelling choice for a new generation of investors.