Positioning Aditya Birla Sun Life Pension Management Limited National Pension System (NPS) as the Smart Retirement Choice
Problem Area
Aditya Birla Sun Life Pension Management Limited NPS faced the challenge of increasing brand awareness and educating diverse audiences about the benefits of systematic retirement planning.
Scope of Work
Freshbox Media was tasked with designing a digital campaign that resonated with young professionals while simplifying the concept of pension planning.
Solution
We launched a multi-faceted strategy that combined engaging visuals and relatable communication through video marketing under the tagline “Samajhdari Ka Certificate.” By emphasising NPS’s flexibility, tax benefits, and expert management, we built trust and highlighted its relevance as a smart financial choice for long-term security.
Our campaign fostered a sense of financial “samajhdari” (wisdom) among audiences, driving a notable increase in customer inquiries and successfully positioning Aditya Birla Sun Life Pension Management Limited as a dependable partner in retirement planning.