Scope of work : Video Campaign
Reliance Nippon Life Insurance Company being amongst the names to be reckoned with in the insurance industry wanted to come up with a video that emphasized the benefits of staying invested for longer and how it ensured higher returns.
The motive here was to come up with one storyline that appeals to the audience while serving the purpose of conveying the brand’s message about staying invested for longer.
As the project progressed, we shared three concepts with the client and they liked all of them, further executing each one as ideated. The story was built to introduce the idea with a teaser followed by a comic video and then the final video.
Each video was conceptualized to bring out the core message in a manner every viewer resonates with.
The series of videos were immensely appreciated by the client and induced the desired outcome for the brand.
