In a country that is also called a diabetes hub, awareness is a big challenge. Often diabetes when kept untreated leads to multiple organ damage and creating awareness about its treatment is vital. Dr. Reddy’s Laboratories believed in the need of associating with the cause to help the masses understand the kind of risks diabetes brings along.
The thought here was to curate two films wherein every script highlights the issue, its consequences and the need for timely treatment. The storyline had to be such that every viewer easily relates to it.
Manage Before Damage was a series of 2 films crafted to create awareness among people who are at higher risk of diabetes. These films were created in multiple Indian languages for better acceptance among the target audience. These films were launched on different social media platforms to ensure wider reach.
The films were viewed by several people across India thus creating the much-needed awareness among the population.