Brief

On the occasion of their 13th Anniversary, Bharti AXA partnered with an NGO- Akshay Patra Foundation that runs a mid-day meal program for government schools. The brand wanted to contribute towards a noble cause and ensure no child goes to sleep hungry on the completion of their 13 remarkable years in the industry.On the occasion of their 13th Anniversary, Bharti AXA partnered with an NGO- Akshay Patra Foundation that runs a mid-day meal program for government schools. The brand wanted to contribute towards a noble cause and ensure no child goes to sleep hungry on the completion of their 13 remarkable years in the industry.

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Aa

Roboto Regular

Roboto Medium

Roboto Bold

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This initiative swung into action at a pan-India level which helped the brand reach many government schools across the country. The awareness about this initiative was created using many mediums like emailers, videos and through all social media platforms. The brand reached out to each employee and customer, gave them an insight into the ongoing initiative and encouraged them to join the cause. The employees were also requested to donate a day’s salary or contribute in whichever way seemed convenient to them for this cause.

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BhartiAxa

Output Output

The initiative was very successful and generated contributions that helped many underprivileged kids across various government schools in India.
The partnership with NGO helped raise donations leading to the ultimate purpose of feeding 35,856 underprivileged children.