Career

Blue Cross

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// Carousel Auto-Cycle $(document).ready(function() { $('.carousel').carousel({ interval: 0 }) $('.carousel').bind('slide.bs.carousel', function (e) { var currentSlide, slideType, player, command; currentSlide = $(".carousel-inner").find(".active"); slideType = currentSlide.attr("class").split(" ")[1]; //get the iframe inside this slide. player = currentSlide.find("iframe").get(0); console.log(player); command = { "method": "pause", "value": "true" }; if (player != undefined) { player.contentWindow.postMessage(JSON.stringify(command), "*"); } }); });

Blue Cross, a leading healthcare company, strives to improve heart health by developing innovative solutions for hypertension.

Blue Cross came up with an initiative to make hypertension medicines affordable and accessible to all. With a shared mission to prioritise heart health, and raise awareness about hypertension, we at Freshbox Media, developed a series of videos promoting the cause. We conceptualized and produced a captivating video series that not only educated viewers about the risks and management of hypertension but also highlighted the effectiveness of Blue Cross medicines in controlling blood pressure. Each video was strategically released leading up to World Heart Day, generating anticipation and maximizing impact. Through engaging storytelling and visually appealing content, we effectively conveyed the importance of managing hypertension and the role of Blue Cross’ medication in maintaining heart health. The campaign garnered significant attention, reaching a wide audience and sparking conversations about hypertension prevention and treatment. By leveraging the power of video marketing on World Heart Day, we amplified the message of cardiovascular health and positioned Blue Cross as a trusted provider of hypertension solutions.

 

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