Digital Marketing Lead – Performance Marketing

Full Time

About us
FreshBox Media is a Mumbai-based Digital Marketing Agency that believes in a brand-first approach, bringing together creative ideas and strategic thinking. We work with brands across Healthcare, BFSI, FMCG and other industries, creating digital strategies and campaigns that drive meaningful business impact.
Who We’re Looking For
We are looking for an experienced and performance-driven Digital Marketing Lead who can take ownership of digital marketing performance while leading a team across Performance Marketing, SEO and Social Media. If you are hands-on with ad platforms, strong with data, comfortable with clients and know how to turn numbers into actionable strategies, we would love to hear from you.
What You’ll Do
  • Own and manage performance marketing campaigns across Google Ads, Meta Ads and other relevant platforms.
  • Plan, execute and optimise campaigns to improve ROAS, conversions, CPL, CPA and overall campaign performance.
  • Lead the digital team, including SEO, Social Media and junior digital resources, by setting priorities and managing deliverables.
  • Understand client objectives and develop effective digital marketing strategies and media plans.
  • Analyse campaign reports and dashboards to identify opportunities, issues and actionable insights.
  • Present campaign performance, strategies and recommendations to clients.
  • Work closely with creative, copy and client servicing teams to develop effective digital campaigns.
  • Manage digital marketing budgets and ensure campaigns are executed within planned spends.
  • Stay updated with changes in digital platforms, advertising trends and industry best practices.
What You Bring
  •  Bachelor's or Master's degree in Marketing, Digital Marketing, Business Administration or a related field.
  • 4–7 years of experience in Digital Marketing, with strong hands-on experience in Performance Marketing.
  • Strong hands-on knowledge of Google Ads and Meta Ads.
  • Working knowledge of SEO and Social Media Marketing.
  • Strong understanding of performance metrics such as ROAS, CPL, CPA, CTR, conversion rate and CAC.
  • Strong analytical and problem-solving skills with the ability to turn data into actionable insights.
  • Good understanding of Google Analytics/GA4 and digital reporting tools.
  • Strong client communication, presentation and team management skills.
  • Experience working in a digital marketing or advertising agency will be an added advantage.
  • Experience with Healthcare, BFSI or FMCG brands will be an added advantage.
Why Join Fresh Box Media?
  • Work with a creative and collaborative team.
  • Get exposure to diverse brands and industries.
  • Work on performance-driven digital marketing campaigns.
  • Opportunity to lead and mentor a digital marketing team.
  • Exposure to integrated marketing campaigns across multiple platforms.
  • Learn and grow in a fast-paced agency environment.
Pay
We offer a competitive salary based on your experience and skills.
How to Apply

Send your resume and a brief note about your most successful project to hr@freshboxmedia.in. To show you’ve read this carefully, include your most-used tool in the subject line and why it’s your go-to.

* FreshBox Media is committed to equal employment opportunities and does not discriminate against any employee or applicant for employment based on factors such as race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status. We actively seek individuals to join our team and do not engage with recruiters, agencies, or offshore firms in our hiring process.

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