The digital space, as we know it, demands a brand to have a strong presence backed by a robust digital marketing strategy to generate high returns on investments successfully. To increase this ROI, brands have undeniably developed a liking for WordPress. Now, you might be thinking—it’s just a platform for web development, nothing special, right? But there is much more to it than that! For starters, feast on this stat that might make you think differently: More than 40% of websites present across the web are powered by WordPress. Surprised? The reason is simple; it is easy to use, cost-effective, flexible and offers a wide range of features.
Well then, if you’re geared up to learn how WordPress web development is a major catalyst for revolutionising digital marketing for better ROI, let’s get started.
Key Benefits of WordPress
1. SEO-Friendly
Visibility is the key for any digital marketing effort to succeed. WordPress, being the world’s most popular CMS (Content Management System) sets the stage for you in front of the audience by offering features like fast loading times, clean code, mobile-friendly website optimisation (mobile-first website) as well as numerous plugins that lead to a higher rank in search engine results pages (SERPS). Apart from that, it also lets you edit meta tags, titles and descriptions, which brings in more organic traffic.
2. Website Customisation
Every business or brand has its own distinct identity. It goes without saying that a brand’s website will reflect its identity. Enters WordPress! By providing limitless customisation options and themes, WordPress makes it super easy for a brand to develop websites customised to their identity. The end result is always a user-friendly website that is visually appealing while holding onto the brand’s identity. Also, this builds trust and recognition among potential customers.
3. Social Media Integration
When it comes to digital marketing, forgetting Social Media would be the worst thing for a brand. The CMS-based development of WordPress offers smooth integration with major social media platforms such as Instagram, Facebook, Twitter and LinkedIn. By utilising certain plugins like the social media share button, brands are able to tap into a larger audience in turn increasing their return on investment.
4. Analytics and Performance Tracking
Data-driven decisions are the foundation of a successful digital marketing strategy. Without enough data, a brand will stay stagnant. But not with WordPress in action! WordPress easily integrates your website into a data-tracking platform or software of your choice. After that, you can easily map out your way to better ROI by tracking website traffic, user behaviour, conversion rate and other KPIs (Key Performance Indicators). By constantly refining their digital marketing strategy, brands use this feature to keep scaling.
5. Web App Development
Web app development offers endless possibilities for brands that aim to beyond the limitations of traditional websites. Unlike static sites, web apps provide a highly interactive experience, keeping users engaged for longer. Adding web apps to your WordPress site creates a more immersive experience that resonates with modern users, directly impacting customer retention and brand loyalty.
6. E-commerce Capabilities
E-commerce substantially increases the profitability of a brand. WordPress lends a hand to e-commerce brands for successful web development. Using WordPress’s plugins, you can easily transform your WordPress website into a fully functional online store. Adding to its capabilities, it also offers features such as product catalogues, payment gateways, and customer management.
Frequently Asked Questions
What is web development?
The process of building, updating, and refining websites and web applications is known as web development. It involves a range of programming languages and technologies. Database design, management, and coding are all part of it.
What is CMS-based development?
CMS-based development means developing a website using a program (CMS) without the need for technical knowledge or prior website-building expertise.
What is web app development?
The process of developing applications that run on distant servers and are sent to a user’s device over the internet is known as web app development.
Why is mobile-first web design important for businesses, and how do Web Development Services in Thane implement this approach?
Mobile-first websites ensure your visitors have a smooth experience, regardless of the device they’re using. With mobile traffic dominating the web, a mobile-first approach is essential for digital success. Web development services in Thane are well-versed in adopting the latest mobile-first strategies, ensuring utmost website performance.
