Product photography isn’t just clicking pictures of your products and hoping for the best. It’s an art of creativity and intention. Angles, lightning, and colours come together to create a story. Imagine how much your sales grow when you have a well-executed and aesthetically beautiful photoshoot for a product: wellness brands rolling out a new product, or a shoe brand revamping their collection. For some very compelling images, you need a studio set-up, good lighting, background essentials, and above all, that eye that captures the uniqueness present in the soul of a product. That is where we come in. We’ll talk about different types of pictures – flat lays, white background photos, and lifestyle shots, and when to use each based on your moodboards. Let’s get started with a straight-talking roadmap from a concept to click.
Tips to get the best photos of your products
So, you’ve created a great product. You’ve planned your marketing strategy and know your target audience. Now, it’s time to show it off. But, simply pointing your phone and clicking pictures won’t cut it. You need a professional product photography setup to get the perfect shots. Whether you’re selling on Amazon or your e-commerce website, strong visuals matter a lot. Here are five tips to help you shoot like a pro.
Know your end goal
What is the purpose of clicking these pictures? Every shot serves a different purpose. If you’re planning to upload to your website, you’ll need a clean, white background and high-resolution shots. Want to post on your social media feed? Make it creative, use colours and textures to make it aesthetic.
Understand the lighting
Everything comes down to lighting. Natural daylight shots receive the most love from users, especially when you add softer shadows and realistic colours. If you’re shooting in a closed room, invest in softbox lights or LED panels. Great lighting does most of the work for you.
Keep the background minimal and clean
A well-chosen background can highlight your product better, reinforce your brand aesthetic, and improve your brand’s overall vibe. For E-commerce brands, white and light backgrounds are the gold standard. Focus on minimalism and let your product speak for itself.
Add props
Props are supporting actors in your product photoshoot. Use them well to elevate your shoot. They can help you tell your story, evoke a specific mood, and even convey your vision. Choose your props with intention. Ask yourself if the props you use align with your brand’s tone, visual identity, and aesthetic.
Angles are important
A great photo is largely dependent on the angle. It decides how your audience will experience your product. Choosing the right angles can change how a product is perceived – its texture, its shape, and even the quality. A flat-lay angle helps when you have multiple products to showcase. It offers a clean and organised layout. While an eye-level shot offers great visibility of packaging details.
Invest in a tripod
Stability is crucial while clicking sharper and professional-looking photographs. A tripod helps in stabilising your setup and maintaining consistent framing across multiple shots. If you’re just starting, get a simple budget-friendly one to practice and improve your photography skills. A tripod can minimise human errors, increase speed, and help you create stunning images.
Edit, Edit, and Edit
No matter how well you think your raw pictures look, always edit to enhance them. Adjust brightness, contrast, and colour to correct your pictures. But, don’t overdo it, keep your pictures looking real.
A customer can never touch, feel, or try the product if it is online. So the images must bear the weight of marketing. Crisp, clean e-commerce product shots imply clarity and inspire trust. The creative lifestyle images evoke emotions and context. The angles in the product photography, on the other hand, draw attention to details that static descriptions simply cannot. Together, these visuals create an experience that grabs attention and keeps it.
Frequently Asked Questions
What do I need for a product photography setup?
You’ll need a smartphone or a camera, a tripod, clean backdrops, and soft lighting. Additionally, props like lamps, pillows, and a few other styling items are recommended.
How do I plan for a product photoshoot?
Firstly, define your purpose. Are the images for social media, e-commerce, or packaging? Based on the end goal, decide on angles and props needed. Plan to ensure your vision and the images you create match.
What is an e-commerce product shot?
An e-commerce product shot is specifically created for online retail platforms like Amazon and Flipkart. These shots are clean and minimal to communicate what your product is.
What angles should I use for product photography?
Use a mix of angles to showcase your products differently. A flat-lay is great for multiple products. A 45-degree angle shot shows depth and works well for food photography.
