Social media platforms have brought a huge opportunity for businesses to maintain their presence amongst consumers and keep growing. Although keeping your presence is important, it does not mean randomly posting any type of content on various social media platforms. Each social media platform has its purpose and set of audiences, so you must invest your time and resources in platforms that best suit your business.
With every platform having unique features and types of users, you must be aware of where your target audience resides and what type of content they prefer watching. Without having knowledge of this, you will just be wasting your money and time on different platforms with no scope for growth.
Today, we will outline different social media platforms and what is the best way of utilising them, so that you can find the best platform for your business.
The golden platform for Millenials, Facebook brought revolution by being the first platform to reach 1 billion users. As of today, Facebook is the largest social media platform with over 3 billion monthly active users across the world. It allows posting a variety of content like text, images, videos, and polls and even lets people host live events. For businesses, Facebook’s ad platform is a major plus, offering targeting based on demographics, interests, and online behaviour.
But in current times, Facebook is left with very few younger audiences. Most of the people who are still active on this platform are of the older generation. If you are looking to target a younger demographic, Facebook is not a good choice. But if your target audience consists of the older demographic then Facebook is a good option for you.
Instagram is quickly catching up to Facebook in terms of ad reach, which has also grown significantly over time. But Instagram users are younger; most of them are in the 18–34 age range, and they frequently do more research before making a purchase. Because of this, companies who wish to target clients who fit that profile should use the platform.
Instagram was created primarily for photos and videos and to remain visible on Instagram, you must be consistent and engage with your followers as the platform’s algorithm prioritizes engagement. Therefore, it’s ideal for organizations that produce advertisements with a strong visual component.
LinkedIn is a social media platform for professionals. It is often used by users to give their skills, exchange professional experiences, and grow their professional networks. LinkedIn interactions depend on an individual’s association with a company or sector in order to establish connections with others.
Due to the platform’s nature, several businesses have mistakenly assumed that it accommodates elderly consumers. Users between the ages of 30 and 39 are the ones who use LinkedIn the most. If you want to attract B2B clients, LinkedIn is the platform that you should work on. You can also use LinkedIn to network with people in their field who may be seeking possibilities for career advancement.
X (Formerly Twitter)
X, which was formerly known as Twitter, is a platform majorly used by journalists, brands and celebrities followed by their followers and believers. This platform is known for its fast-paced nature and real-time conversations. X users are too direct, communicating with brands and celebrities one-on-one.
This one-on-one communication creates numerous opportunities for brands and celebrities to maintain their presence and even be on top of industry trends or react to current events. It is a platform that every business should be active on to maintain their presence.
Conclusion
Being on just one platform is not the social media plan for any business because consumers are active on different platforms and you can’t miss any chance at attracting them. To choose the right platforms for your business, you must have a clear idea of your brand and brand goals. After knowing about all the platforms, all you need to do is answer these questions:
Who is my audience?
What kind of content do they enjoy?
What are my goals (boost brand awareness, drive sales, or engage with customers in real-time)?
Once you have the answer to these questions, you will easily figure out the right social media platforms for your business, based on the information given in this article.
Frequently Asked Questions
How do I choose the right social media platform for my business?
What’s the difference between Facebook and Instagram for marketing?
Which platform is best for B2C marketing?
The best platform for B2C marketing depends on your audience demographics and the type of content they like.
Which platform is best for customer service?
X (Twitter) is the best platform for customer service as it allows real-time, one-on-one conversations between brands and their customers.
