Google Ads has always been one of the best platforms for businesses that aim to scale. Not only does it help attract potential customers, but it also helps generate large numbers of leads that lead to sales.
Although it is very effective and fruitful, you can also lose your investment if you don’t manage Google Ads properly. But, you don’t have to worry, as this article will outline some of the common mistakes that people make while managing Google Ads Campaigns and how to avoid them.
Wrong Settings
Settings decide whether a Google ad campaign will be fruitful or not. If you run an ad campaign with the wrong settings, your Google ads campaign will certainly fail.
As long as you know what to look for, selecting the ideal settings is simple. For example, if you select Broad match keywords instead of Exact or Phrase match when configuring your keyword settings, you will save money on pointless clicks.
Improper landing pages
Google Ads heavily considers landing page relevancy when determining your Quality Score. Your Quality Score will increase in proportion to how well your landing page matches the keywords you have selected. If your Quality Score is poor, your cost-per-click (CPC) will be greater. Additionally, your chances of conversion decrease if your landing page is irrelevant to the keywords you have selected.
Wrong Bidding Strategies
Inappropriate bidding practices can result in overspending. Although you have the option to use automated bidding, it gives you less control over the bidding process.
To determine which bid strategy is ideal for your campaigns, your business should experiment with different bid strategies. You should also keep an eye on the success of your campaigns and modify your bidding tactics as needed. This may involve stopping or altering your use of underperforming match types or keywords.
Incorrect Targeting
A common mistake is to target the incorrect audience or to target them with insufficient information. For your ads to reach the correct audience, you need to be aware of the demographics, interests, and behaviours of your target. You will miss out on several chances to attract clients and complete deals if you don’t. Ignoring retargeting while developing your Google Ads strategy is another mistake. With retargeting, users who have engaged with your website or prior ads might see your ads, resulting in higher conversion rates and a better return on investment.
Not testing your copies
As you draft the copy for your advertisement, you won’t immediately know what will work best. You can write based on a hunch or a hypothesis, but you can’t drive growth with that.
Luckily, split testing many ads at once is possible with Google Ads. Thus, there should always be two competing ad texts running simultaneously for each ad group. Wait until both advertisements receive at least 100 clicks in a certain time to determine which is best.
Make a new ad to counter the winning one after you’ve determined which one works better. There should be no end to the testing.
Improper Analysis
To improve your campaign’s performance, you should go further and properly analyse specific keywords (for search) and placement (for display).
You still won’t have a whole picture, though, because there are several variables involved in keyword and placement level data. Your results will be more precise if you segment your reports even further. Evaluate performance according to time of day, day of week, location, and device in addition to network segmentation.
Not monitoring regularly
You still won’t have a whole picture, though, because there are several variables involved in keyword and placement level data. Your results will be more precise if you segment your reports even further. Evaluate performance according to time of day, day of week, location, and device in addition to network segmentation.
Conclusion
Avoiding these mistakes is crucial for your Google Ads strategy to flourish. Although running a Google Ads campaign or simply managing Google Ads might look simple at first, there are many minor details that cannot be ignored. The above-mentioned mistakes are just a few of the many mistakes that businesses might make, the aftermath of which is poor campaign results. For optimal results, partnering with a digital marketing agency is the smartest and most effective move.
Frequently Asked Questions
What are the most common Google Ads mistakes?
- Wrong Settings
- Improper Landing Pages
- Wrong Bidding Strategies
- Incorrect Targeting
- Not testing your copies
- Improper Analysis
- Not monitoring regularly
