The rapid advancement of technology has reshaped the behaviour of people. As consumers are introduced to technologies that make their lives easier, they tend to demand more comforting solutions. One of such technologies is Voice Search. Since voice-activated devices have become a norm, people are changing the way they search for information. Instead of typing things, consumers just search through voice search which adds up to their comfort.
Businesses that want to stand out and reach potential customers in this age can’t just rely on traditional SEO or local SEO. They need to optimise their content for voice search. But the first step is to understand Voice Search Optimisation (Voice SEO).
What is Voice Search Optimisation
Voice Search Optimisation is the process of enhancing a website in a way that its content visibility increases in voice search results. The web content, on a website that is optimised for Voice SEO, is crafted in a way that it answers directly the queries that people would potentially ask while performing a voice search.
This places your brand forth when people do such searches, increasing the chances of capturing search traffic organically. When using voice search, people use conversational language (longer statements) which should be kept into account during optimisation. A digital marketing agency is ideal while performing Voice SEO, as they possess the expertise to deal with all such intricacies.
Benefits of Voice Search
Accessibility & Convenience
Voice search removes inconvenience and accessibility issues from the picture. Customers can engage with your business while performing day-to-day tasks due to its hands-free nature. This upgrade in experience contributes to customer satisfaction and loyalty. Making a presence in voice searches makes a positive impact on your business as people also create an image of you as a business that helps without them putting in much effort.
Local Visibility
By integrating Voice SEO with local SEO , your business can grow exponentially. This is done by adding location-specific keywords and phrases to your content. Upon completion, more local residents looking for the product or service that you provide can find you, as local keywords allow algorithms to identify your business as a relevant result.
Better Positioning
Voice SEO integrated with local SEO leads higher ranking of your business in search engine results. When your website is positioned among the top search results, you gain the trust of customers and a winning edge over your competitors. Being on top of search results also means that you stay on top of your customers’ minds whenever they need a product or service that you provide. This results in increased click-through rates and also increases the rate of conversion.
Language-Based Trust
When you do Local Voice SEO it helps people find your business in the local language that they are more comfortable with. This builds trust and a sense of belonging among the local community. When trust and a sense of belonging build, it creates a loyal customer base for your business taking it to the next level.
How to optimise for Voice Search
Research Relevant Keywords
Keywords used in voice search differ significantly from typed search. When people ask a question or search for a service/product verbally, they usually speak in a natural tone which can be a little more descriptive at times. This is why, as a business, you need to thoroughly research keywords related to your business that people are more inclined to use.
This is where long-term keywords come into play. Long-term keywords are descriptive search queries that don’t have much search volume. Taping into these keywords and phrases increases website traffic to some extent.
Use Quality Content
Quality content in Voice Search Optimisation in local SEO means that you use a conversational tone in your website. This resonates with the natural tone that people use while using voice search, increasing your visibility. Also, a conversational tone is easier to read and understand for the people in your target area.
Prioritise Local SEO
Local SEO is a necessity that can’t be dodged if you want to increase your website’s visibility. It attracts customers residing near your business by placing you at the top of search results. So, when people in your area search for your business verbally, they are more likely to see your business. Distance plays a crucial role in their decision-making as closer proximity makes it easier for them to reach you.
Optimise for Mobile
Optimising your website for mobile devices involves making the necessary changes to its layout, functionality, and content to provide users with the best possible experience. To go over the connection between voice search engine optimisation and mobile optimisation, having a mobile-friendly website is essential to doing well in voice search results.
Since mobile devices are used for the majority of voice searches, search engines like Google give preference to mobile-friendly websites in their ranks. This implies that you will directly increase your exposure in voice search results by improving mobile usability.
Work on Technical SEO
Making your website user-friendly and effective for search engine bots as well as humans depends heavily on technical SEO. It involves several operations, such as keeping a secure connection and guaranteeing quick page loads. A website has a greater chance of ranking higher when it loads quickly, is simple to use, and is safe. When it comes to voice searches, these aspects are very crucial.
Conclusion
Voice search has grown to become a significant force in the SEO industry, and it is not going away any time soon. Voice Search Optimisation (Voice SEO) is something you should be aware of and also actively capture this valuable market, particularly if you’re a local business looking to increase foot traffic and website traffic. By using the right strategy, you can improve your website’s search engine ranking and attract more voice search traffic.
