Establishing Cipla’s Leadership with a Multi-language Healthcare Web Show
Problem Area
Cipla aimed to create a unique platform to connect with healthcare professionals globally and drive knowledge-sharing in respiratory medicine.
Scope of Work
Freshbox Media was entrusted with promoting Cipla’s leadership in the respiratory market through an engaging healthcare web show.
Solution
We supported Cipla in conceptualising and marketing a multi-language talk show, “Healthcare Superstar,” available in over 35 countries. Featuring insights from global healthcare leaders and real-life case studies, the show was strategically distributed via Cipla’s app, Ciplamed Flix. The show was dubbed into five international languages.
The talk show became a global success with impressive metrics in viewership, average viewing time, and retention rates, firmly establishing Cipla’s position as a leader in healthcare education and therapy.