Commemorating Bharti AXA’s 13th Anniversary with a Culturally Resonant Campaign about Systematic Insurance Planning
Problem Area
Bharti AXA sought to educate the public about the importance of systematic insurance planning while creating a culturally resonant message to commemorate the company’s 13th anniversary.
Scope of Work
Freshbox Media was tasked with designing a campaign that highlighted Bharti AXA’s insurance solutions and connected with the audience through meaningful and impactful messaging.
Solution
We conceptualised a campaign in partnership with the Akshay Patra Foundation, inspired by the Indian mythological concept of the inexhaustible vessel, symbolising continuous support and abundance. The initiative encouraged Bharti AXA employees to contribute to feeding underprivileged children, reinforcing the company’s values of security and care. Visually captivating content and heartfelt messaging amplified the emotional and practical impact of the campaign.
By integrating cultural significance with a cause-driven initiative, the campaign resonated deeply with audiences, effectively boosting awareness through strategic digital PR while strengthening Bharti AXA’s image as a socially responsible brand.