Connecting Vitabiotics with Indian Women Through Health and Wellness
Problem Area
Vitabiotics, a global leader in women’s health supplements, faced challenges in building its digital presence and connecting with the Indian audience.
Scope of Work
Freshbox Media was tasked with managing Vitabiotics’ social media to highlight its commitment to women’s health and promote its diverse range of scientifically formulated supplements.
Solution
We developed a comprehensive strategy centered on empowering women to prioritize their health. This included visually stunning photoshoots, influencer collaborations, and branded content that resonated with Indian sensibilities. The campaign showcased Vitabiotics as a trusted partner in women’s wellness, emphasizing its dedication to science-backed health solutions.
Our campaign successfully positioned Vitabiotics as a relatable brand for Indian women, achieving higher ROAS and engagement, and most importantly, fostering a health-first mindset.