Transforming Wellman Men’s Supplement into a Leading Health Brand in India with a High-Impact Social Media Campaign
Problem Area
Wellman Men’s Supplement, a product designed to support men’s health, needed to be positioned as a daily lifestyle habit for Indian consumers. Despite the endorsement of cricketer Virat Kohli, the brand faced challenges in building a strong presence and engaging audiences on social media.
Scope of Work
Freshbox Media was tasked with establishing Wellman as a go-to health supplement brand in India by enhancing its social media presence and fostering customer engagement.
Solution
Leveraging Virat Kohli’s association, we created a 52-day high-impact social media campaign alongside monthly strategies. The campaign included topical content, giveaway contests, and influencer collaborations. To amplify engagement, we offered giveaways that resonated with the brand personality.
Our efforts resulted in an unprecedented engagement rate of +171,988% and a 63% growth in follower count, setting a benchmark for impactful influencer-driven campaigns in the health sector.