An ageing brand needed a boost of energy. To engage the field force and create a new relationship with the brand, we developed a customized game for the sales team. The game included a product component that helped players develop an affinity for the product. The game was well received and played by the sales team for months, helping to motivate and engage them in the brand. By adding vibrancy to the brand, we were able to rejuvenate its appeal and strengthen its connection with the field force
